By Megan Brandrup

Pinterest has turned into a social media website of sorts. It is great for sharing recipes, decorating ideas, projects, and so much more. Recently, Pinterest has branched out to make their website more friendly for businesses to use. You can now sell products, provide links to websites, and even have clients share their opinions of your products and services. Here are some tips for building a strong business profile on Pinterest and utilizing all that Pinterest has to offer.

1. Brand your profile

When creating your Pinterest page, make sure you fill out all of the information for your business. By doing this, you make it easier for customers to find you, and eventually, purchase your products or services. On the Coloff Digital Pinterest Page, the icon is the company logo, the company’s name is clear, the location of the business is shown, there is a summation of what the company does, and the website is linked to the page. Having all of these elements makes your page appear more professional.

2. Create boards that relate to different elements of your business

Pinterest is all about pins and boards! Make sure that your boards on your account reflect what your company would like to represent and relate to your business. Avoid creating random boards that may make your account look like it is run by someone who does not take their job seriously. On the Coloff Digital Pinterest page, all of the boards link to a particular part of the business. Each pin on the boards needs to be read and checked for appropriateness. You do not want inappropriate content linked to your business! This is the quickest way to lose potential customers.

3. Pin Original Content

Sharing content that you have created or featured on your website is a great way to drive users to your other social media accounts or your businesses website. Coloff Digital shares their weekly blog posts on Pinterest in order to bring Pinterest users to their website.

4. Pin and Repin Often!

Creating your own pins is wonderful! However, nothing helps connect your business to other Pinterest users better than repinning valuable content from other Pinterest users. By repinning others, you are directing users who may have also pinned that popular content to their page, directly to your own page. Pin and Repin content at least 3 times a week. This helps keep your page looking fresh, and will have users visiting your page every week to look at your new pins!

5. Share your pins on other social media platforms.

Your business may already have a strong fan base on Facebook, Twitter, Linkedin, etc. By Sharing your pins on these other popular social media platforms, you can bring these fans another way to follow your business, as well as help increase your business’ popularity.

By sticking to these basic rules and tips, you will become the master of your Pinterest domain. Are there any other tips you would suggest? Which tip did you find the most useful? Leave a comment below!

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