CDI: Pat & Sue’s Color Adventure Campaign
An RV custom paint and design company in the American Heartland with 45+ years of experience.Objective
To provide an inside look into the CDI Process and showcase the transformation of a Class B RV.
Strategy
To capture and produce a series of videos that walk a viewer through the RV paint process at CDI and the owners involvement throughout the process. Deploy a 4-part digital campaign featuring the videos and content articles to draw awareness of what CDI does and their excellent service and capabilities. Drive traffic to the CDI blog where they can learn more about CDI and get an estimate.
Channels
Facebook
Instagram
Website
Print Materials
Services
Brand Strategy
Graphic Design
Video Production
Photography
Digital Advertising
Web Design & Development
Video
These videos were the driving force of the campaign and featured each phase of the CDI Process.
Blog Articles
A series of articles were written and posted on the CDI Blog that provided further information about each phase of the transformation.
Print Materials
Postcards featuring the before/after photos we captured were featured to use in Class B specific marketing.
Digital Ads
Video ads were created for each of the 4 videos and featured on Facebook/Instagram. These ads drove traffic to the CDI blog.
Want to see more? Check out all our stuff
