FLOYD COUNTY MEDICAL CENTER: Dr. VanGilder Surgical Services Campaign
FCMC is a Critical Access Hospital and Rural Health Clinic providing healthcare services to residents of Floyd County and surrounding counties.Objective
To build awareness of Dr. Angela VanGilder and the exceptional surgical services she provides to patients of Floyd County Medical Center.
Strategy
To develop and deploy a variety of marketing materials in order to reach a large audience with a strong call to action to schedule an appointment with her.
Channels
Facebook
Instagram
Print
Services
Brand Strategy
Graphic Design
Video Production
Digital Advertising
Web Design & Development
Video
In this video we meet Dr. VanGilder and learn more about what she does and hear about her past experience as a general surgeon.
Landing Page
A focused landing page was developed for FCMC's Surgical Services and Dr. VanGilder, highlighting the expertise and care provided in their state-of-the-art facilities.
Print Ads
Print ads were created highlighting Dr. VanGilder's expertise and vast experience as a general surgeon.
Digital Ads
Digital ads were created for FCMC promoting their Surgical Services, and highlighting Dr. VanGilder's expertise and personalized care.
Billboard
A full sized billboard was created featuring Dr. VanGilder, aimed at highlighting the surgical expertise and personalized care offered by FCMC.
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