MBT BANK: Ag Lending Campaign

A full-service bank with ten offices in Iowa and Minnesota, complete with deposit and loan functions, MBT Investment brokerage service and MBT Insurance Agency.

Objective

To bring awareness to MBT’s Ag Lending services and the trust they have built with their customers and communities for more than 75 years.

Strategy

To develop and deploy a video marketing campaign that features a well-known MBT Ag Loan Officer and farmer.

Channels

Facebook
Instagram
TV
Radio

Services

Brand Strategy
Graphic Design
Video Production
Digital Advertising
Web Design & Development

Video

This video was the driving force of the campaign and featured a well-known MBT Ag Loan Officer and farmer. This video was featured on social media and TV.

Landing Page

This landing page was the central hub of information where all traffic from digital ads was directed. The page featured all MBT Ag Lenders in each of their markets, along with a contact form to connect with an Ag Lender of your choosing.

Digital Ads

A video ad and static image ad were created and featured on Facebook and Instagram.